Post by account_disabled on Mar 14, 2024 8:55:14 GMT
Barbie arrives at the cinema: it's a boom at the box office and online, thanks to a clever marketing campaign by Warner Bros and Mattel. We'll talk about it today in the post by Pop Up Since its release in cinemas last week, the film Barbie has gathered acclaim, especially among young and very young women, as well as daughters of the 80s and 90s. In fact, the film by director Greta Gerwig , which stars Margot Robbie and Ryan Gosling , has sold out at the box office, where it is a box office hit, in Italy and abroad with 155 million dollars, thanks above all to the campaign marketing carried out by Mattel and Warner Bros.
The Barbie-mania also continues on the web, where social Find Your Phone Number tags and searches regarding the famous doll and her outfits, in which the predominant color is undoubtedly pink, are flocking. Witnessing Barbie's global success was Stileo , the largest fashion aggregator in Italy with more than 1.9 million items from over 8,000 brands and 7 million monthly visits. According to the website, searches for the term “Barbie” have grown by +955% and all fashion products with the “Barbie” tag have had a growth in clicks of 450%. Furthermore, as anticipated, the outfits of fashionistas all over the world are tinged with pink: this shade has become very popular in all fashion-related categories, also recording an increase in the use of the "pink" filter of 9% in just seven days.
View this post on Instagram A POST SHARED BY BARBIE (@barbiethemovie) Here are STILEO's tips on Barbie mania in the fashion sector. To show off the color of summer and play with these bold shades, you can create outfits that are useful for any occasion. If you want to start with the clothes, the choice varies between fun or sexy ones, depending on your taste, as long as they are pink. This color also dominates among accessories, especially in bags and shoes, preferably sneakers. The marketing campaign behind the box office success The film Barbie has gained acclaim, especially among female audiences, specifically Millennials and Gen Z, thanks to a clever marketing campaign carried out by Warner Bros and Mattel.
The Barbie-mania also continues on the web, where social Find Your Phone Number tags and searches regarding the famous doll and her outfits, in which the predominant color is undoubtedly pink, are flocking. Witnessing Barbie's global success was Stileo , the largest fashion aggregator in Italy with more than 1.9 million items from over 8,000 brands and 7 million monthly visits. According to the website, searches for the term “Barbie” have grown by +955% and all fashion products with the “Barbie” tag have had a growth in clicks of 450%. Furthermore, as anticipated, the outfits of fashionistas all over the world are tinged with pink: this shade has become very popular in all fashion-related categories, also recording an increase in the use of the "pink" filter of 9% in just seven days.
View this post on Instagram A POST SHARED BY BARBIE (@barbiethemovie) Here are STILEO's tips on Barbie mania in the fashion sector. To show off the color of summer and play with these bold shades, you can create outfits that are useful for any occasion. If you want to start with the clothes, the choice varies between fun or sexy ones, depending on your taste, as long as they are pink. This color also dominates among accessories, especially in bags and shoes, preferably sneakers. The marketing campaign behind the box office success The film Barbie has gained acclaim, especially among female audiences, specifically Millennials and Gen Z, thanks to a clever marketing campaign carried out by Warner Bros and Mattel.