Post by account_disabled on Mar 11, 2024 8:55:02 GMT
On the virtual stage of SMXL Milan I brought some technological innovations aimed at improving the performance of websites, and therefore the Core Web Vitals and the Page Experience. In particular I talked about page rendering, Early Hints, Signed Exchanges (SXGs), Priority Hints and HTTP/3. Alessio Pomaro Alessio Pomaro Nov 17, 2021 •10 min read SMXL 2021: a speech dedicated to Page Experience SMXL 2021: a speech dedicated to Page Experience On the occasion of SMXL Milan I spoke about some interesting technological developments aimed at improving the Page Experience , also in view of Google's recent announcement relating to the extension of the Page Experience Update to desktop results starting from February 2022! The complete intervention of SMXL Milan - Alessio Pomaro Let's summarize the speech in some key points.
SMXL Milan 2021 - Alessio Pomaro - The topics covered SMXL Milan 2021 - Alessio India Mobile Number Data Pomaro - The topics covered The Rendering The journey began from the web page rendering phase. How does this phase take place from page discovery to indexing? The page is " discovered "; is placed in the queue, waiting for crawl budget ; is scanned, obtaining the HTML; it is indexed and placed in the rendering queue , waiting for budget; finally, rendering takes place, resulting in the " rendered " HTML. In practice, rendering allows us to understand the user experience, and the priority of the contents, and thanks to the " second wave of indexing ", it allows us to reconsider potential contents generated and/or modified by javascript .
The rendering phase and the "second wave of indexing" The rendering phase and the "second wave of indexing" During a very recent interview with Martin Splitt , he was asked if rendering can help you position yourself better. He rightly replied " in principle, NO ". However, if some content is not displayed by the search engine, rendering impacts the correct indexing of pages. Furthermore, it affects page performance, and clearly in Core Web Vitals metrics (e.g. on LCP ). What I would like as an SEO is for us to move away from the idea of implementing actions by thinking of them as activities with a direct impact on rankings. We must think about quality, with the user experience at the center . I believe that if we give the answers the user is looking for and an extraordinary experience, combined with an adequate SEO level, the results will come to us, and not the other way around.
SMXL Milan 2021 - Alessio Pomaro - The topics covered SMXL Milan 2021 - Alessio India Mobile Number Data Pomaro - The topics covered The Rendering The journey began from the web page rendering phase. How does this phase take place from page discovery to indexing? The page is " discovered "; is placed in the queue, waiting for crawl budget ; is scanned, obtaining the HTML; it is indexed and placed in the rendering queue , waiting for budget; finally, rendering takes place, resulting in the " rendered " HTML. In practice, rendering allows us to understand the user experience, and the priority of the contents, and thanks to the " second wave of indexing ", it allows us to reconsider potential contents generated and/or modified by javascript .
The rendering phase and the "second wave of indexing" The rendering phase and the "second wave of indexing" During a very recent interview with Martin Splitt , he was asked if rendering can help you position yourself better. He rightly replied " in principle, NO ". However, if some content is not displayed by the search engine, rendering impacts the correct indexing of pages. Furthermore, it affects page performance, and clearly in Core Web Vitals metrics (e.g. on LCP ). What I would like as an SEO is for us to move away from the idea of implementing actions by thinking of them as activities with a direct impact on rankings. We must think about quality, with the user experience at the center . I believe that if we give the answers the user is looking for and an extraordinary experience, combined with an adequate SEO level, the results will come to us, and not the other way around.