Post by account_disabled on Jan 9, 2024 6:26:55 GMT
Flashtalking , the world's leading independent ad server specializing in creative personalization for digital campaigns, has been awarded Forrester Wave's Leading Technology Company for Creative Personalization in Q4 2020 . To do this, the nine most important suppliers have been analyzed. Flashtalking has achieved the highest ratings in the categories of strategy, offering and market presence applied to all phases of the digital advertising buying process, from ad delivery to revenue.
Likewise, it is highlighted that the flashtalking decision tree as well as its feed provide the user with an improved and more designer-friendly experience. “We are seeing how more and more brands implement in their digital Email Data strategies the great value that a la carte creatives provide, since they achieve the hyper-personalization of the advertisements that consumers demand. We are pleased to receive this recognition from Forrester, which further reinforces our leadership position in the industry.
Juan Garriga, general director of flashtalking in Spain. Forrester's recognition follows the recent announcement of a global expansion of the flashtalking agreement with Procter & Gamble . And at a time when the industry is widely aware of the automation of flashtalking processes, as well as its API protocol integration initiative , which has allowed, among other things, the automation of the traffic management process with verification tools and fraud control.
Likewise, it is highlighted that the flashtalking decision tree as well as its feed provide the user with an improved and more designer-friendly experience. “We are seeing how more and more brands implement in their digital Email Data strategies the great value that a la carte creatives provide, since they achieve the hyper-personalization of the advertisements that consumers demand. We are pleased to receive this recognition from Forrester, which further reinforces our leadership position in the industry.
Juan Garriga, general director of flashtalking in Spain. Forrester's recognition follows the recent announcement of a global expansion of the flashtalking agreement with Procter & Gamble . And at a time when the industry is widely aware of the automation of flashtalking processes, as well as its API protocol integration initiative , which has allowed, among other things, the automation of the traffic management process with verification tools and fraud control.