Post by account_disabled on Jan 6, 2024 8:45:27 GMT
Durex returns with a new advertisement for its feminine lubricant . He does it with one of the “most hated words,” according to the brand itself: wet. Throughout the entire spot, which lasts 20 seconds, the protagonists have a single word in their mouths: humid. The truth is that this 'moisture', which is sometimes difficult or embarrassing to pronounce , is necessary for women to have full and pleasurable sexual relations . That is why Durex has decided to include this single word in its feminine lubricant advertisement. In the spot you can see several diverse women pronouncing the word, looking at the camera.
Some are not comfortable with the word 'wet' but, as the advertisement progresses, it seems that in the end it is a matter of 'practice'. « Our goal at Durex is to liberate good sex for everyone . This campaign addresses Phone Number List that discomfort head-on, because if we can feel more comfortable with the word 'wet', we will feel more comfortable talking about sexual discomfort and lubricant as the solution," category manager Lindsay Forbes told Design Taxi. Created by Havas London, the ad is part of Durex's Ladies Let's Lube campaign.
Which launched in 2019 with the aim of destigmatizing female sexual discomfort and promoting lubrication and thus promote Durex's range of feminine lubricant called 'Naturals '. "Our ambition is to turn 'wet' into another word, because once we feel comfortable with that, we can start to feel comfortable talking about women's satisfaction in the bedroom. Which, with more than seven in ten women experiencing uncomfortable sex in their lives, clearly leaves a lot to be desired," said Vicki Maguire, creative director of Havas London, according to DesignTaxi . If you do not display the embedded video correctly, click here .
Some are not comfortable with the word 'wet' but, as the advertisement progresses, it seems that in the end it is a matter of 'practice'. « Our goal at Durex is to liberate good sex for everyone . This campaign addresses Phone Number List that discomfort head-on, because if we can feel more comfortable with the word 'wet', we will feel more comfortable talking about sexual discomfort and lubricant as the solution," category manager Lindsay Forbes told Design Taxi. Created by Havas London, the ad is part of Durex's Ladies Let's Lube campaign.
Which launched in 2019 with the aim of destigmatizing female sexual discomfort and promoting lubrication and thus promote Durex's range of feminine lubricant called 'Naturals '. "Our ambition is to turn 'wet' into another word, because once we feel comfortable with that, we can start to feel comfortable talking about women's satisfaction in the bedroom. Which, with more than seven in ten women experiencing uncomfortable sex in their lives, clearly leaves a lot to be desired," said Vicki Maguire, creative director of Havas London, according to DesignTaxi . If you do not display the embedded video correctly, click here .