Post by mnnuman27 on Dec 5, 2023 4:21:31 GMT
When technology advances Marketing must follow suit.” Many people have probably heard stories about Virtual Reality (VR). that it is a new technology for viewing virtual images It feels like we really went to that place. Of course, it is different from viewing through a normal two-dimensional screen. VR is like a tool that helps create a special experience for those who watch. Many businesses are starting to use this technology in marketing. To increase interest, memorableness, and increase engagement with the brand. In addition, the popularity of such technology is constantly growing. It can be said that whoever starts first will definitely have an advantage in the market. Interesting statistics about VR The number of VR users in 2018 reached 171 million, up 855 times from just 200,000 users in 2014. 62% of consumers said They feel more engaged with the brand when they experience it through VR. 71% of consumers believe brands that use VR are always forward-thinking.
As said Many businesses are now adopting VR into their marketing. To create a memorable and Phone Number List good engagement between brands and customers. Today, we bring you an example of using VR in the marketing of foreign brands. To provide ideas for our Thai businesses in the future To be able to use it. All Nippon Airways : Experience the luxurious cabin 'The Room' through VR. When talking about VR or Virtual Reality technology, one line of business that commonly uses this form of marketing is airline business And of course, All Nippon Airways (ANA) also uses this technology. ANA used VR technology to promote its 777-300ER flight, giving a virtual tour of its Business Class cabin called 'The Room'. 'The Room' was launched at a global exhibition in London. and Tokyo. What's special about VR this time is All attendees will have access to the largest cabin in the world. and also experience special features including the comfort of the cabin The person wearing the VR headset can open or close the door of the room or various spaces around the seat.
Can adjust the lighting conditions And try watching movies on the plane through VR. It can be said that it's like experiencing a real place. Without wasting time going far. And of course this technology It is very beneficial to the airline. Because not everyone will have the opportunity to try this flight and really experience the new cabin. Exposing the audience through VR is therefore a quick method. effective And most importantly, it also creates a memorable experience for them. Patron : Brand Storytelling in VR format This is another interesting example of using VR to tell stories related to brands. Patron is a brand that distributes tequila (Tequila), or a type of alcoholic beverage. In this VR presentation, they combined real photography and computer graphics. To take viewers into the story of the meticulous production process. Since the beginning on the farm Until the final product that we see It breaks the rules of traditional brand storytelling. Because we will get to know and experience the same as actually walking through a factory. Which is seeing the steps and meticulousness of the products It is one variable that makes us feel attentive to the brand.
As said Many businesses are now adopting VR into their marketing. To create a memorable and Phone Number List good engagement between brands and customers. Today, we bring you an example of using VR in the marketing of foreign brands. To provide ideas for our Thai businesses in the future To be able to use it. All Nippon Airways : Experience the luxurious cabin 'The Room' through VR. When talking about VR or Virtual Reality technology, one line of business that commonly uses this form of marketing is airline business And of course, All Nippon Airways (ANA) also uses this technology. ANA used VR technology to promote its 777-300ER flight, giving a virtual tour of its Business Class cabin called 'The Room'. 'The Room' was launched at a global exhibition in London. and Tokyo. What's special about VR this time is All attendees will have access to the largest cabin in the world. and also experience special features including the comfort of the cabin The person wearing the VR headset can open or close the door of the room or various spaces around the seat.
Can adjust the lighting conditions And try watching movies on the plane through VR. It can be said that it's like experiencing a real place. Without wasting time going far. And of course this technology It is very beneficial to the airline. Because not everyone will have the opportunity to try this flight and really experience the new cabin. Exposing the audience through VR is therefore a quick method. effective And most importantly, it also creates a memorable experience for them. Patron : Brand Storytelling in VR format This is another interesting example of using VR to tell stories related to brands. Patron is a brand that distributes tequila (Tequila), or a type of alcoholic beverage. In this VR presentation, they combined real photography and computer graphics. To take viewers into the story of the meticulous production process. Since the beginning on the farm Until the final product that we see It breaks the rules of traditional brand storytelling. Because we will get to know and experience the same as actually walking through a factory. Which is seeing the steps and meticulousness of the products It is one variable that makes us feel attentive to the brand.